Grow an Authentic Real Estate Brand on Social Media

Short Form Video (Reels/YT Shorts/TikTok)

Keep it under 60 seconds. Showcase listings, quick hyper-local insights, or behind-the-scenes moments of your real estate journey. Use trending sounds and captions to grab attention.

Example: “The best-kept neighborhood under $500K” or “This One Kitchen Upgrade Will Blow You Away!”

Focus on Video Content

Long-Form Video (YouTube).

Dive deeper into topics like property features, neighborhood tours, and local real estate tips specific to your area. Create engaging, educational content that positions you as the local expert.

Example: “Top 5 Budget Friendly Neighborhoods to Watch in [Your Area] for 2025.”

Utilize Stories for Real-Time Engagement

Post daily stories on Instagram and Facebook to stay top of mind. Share:

A “Day in the Life” of a real estate agent.
Live Q&A sessions about the market.
Quick tours of open houses.

Use interactive features like polls (“What’s your dream home feature?”), questions (“Ask me anything about buying your first home”), and quizzes (“How much do you know about home buying?”)

Showcase Your Unique Talents and Skills

Share what sets you apart. Are you a market expert? Great with first-time buyers? Passionate about historic homes or decor? A Waterfront property expert? An outdoor lover? A foodie at heart? Lean into your niche, hobbies, and interests and tailor it to your real estate content.

**Hint - don't overcomplicate this. Your expertise is something you can speak about with confidence off the top of your head

Example: Post a story about your favorite client's home-buying story or how you helped a client overcome a challenge.
Example: Highlight amazing kitchens and talk about your favorite meal you would make there or how easy it would be to host a great party on the beautiful outdoor patio. Create content in a way that allows the viewer to see themselves there.
- Use your experiences to build trust and authenticity. Highlight your personality and how you’re different from other agents. Are you funny, edgy, bougie, sarcastic, low key? - let that come through in your content. Being your true authentic self.

Collaborate with Local Businesses

Partner and collaborate on social media with local businesses and service providers to expand your reach.

Examples: Tour a local coffee shop, feature a popular gym, or interview a mortgage lender about financing tips.

Create short videos highlighting these businesses and tag/collaborate with them to encourage sharing with their audience.

Collaboration ideas:

“Top 3 Brunch Spots in [Your Area].”
“Meet [Business Owner]: Why They Love Living in [Your Area].”

Be Consistent

Post 3-5 times per week on Instagram and Facebook.

• Publish 1-2 YouTube videos per week (long-form).

• Use a content calendar to plan ahead and ensure variety in your posts (e.g., market updates, client testimonials, lifestyle content).

• Repurpose content across platforms (e.g., turn a YouTube video into short clips for Instagram Reels).

Engage With Your Audience

Respond to all comments and messages promptly to build trust.
Respond to comments or polls in stories with video to keep the conversation going and build community involvement
Host giveaways or contests to increase engagement (e.g., “Win a $50 gift card to [Local Business]”).

Actionable Tips for Immediate Success

You don’t always have to be "on” or polished. People are becoming tired of the perfect highlight reel of social media. Becoming a comfort creator (someone who looks real - messy bun, post-workout, out with family or pets, etc) allows people to connect in a way that feels more authentic via video.

Write captions that are concise, engaging, and include a call to action (e.g., “DM me to learn more about this property” or "Have you visited this coffee shop before? Drop your favorite beverage below!" ).
Track your analytics to see what works and adjust your strategy. **Hint - Don’t focus on likes, those are a vanity metric, focus more on watch time, shares and genuine comments. And please don't waste your money buying likes and comments from bots.